Generate ready-to-use Facebook and Instagram ad copy in seconds. Enter your product details, choose your campaign goal and tone, and the AI produces five fully distinct ad variants — each with a primary text, headline, and CTA — calibrated to Meta's character limits and built around conversion principles that media buyers actually use.
Why ad copy quality matters
Meta's auction rewards ads that people engage with. A higher click-through rate lowers your cost per click; a lower cost per click means your budget stretches further and your ROAS improves. The copy is the first thing that stops the scroll — before the image, before the offer, before the price. Generic, templated copy blends into the feed and drives up CPM because Meta reads low engagement as a quality signal against you. Specific, audience-aware copy does the opposite.
What the tool generates
Each variant contains three fields optimised to Meta's placement specs:
Primary text — up to 125 characters, shown above the creative. This is the hook: the one sentence that earns a stop-scroll from your target audience. Each variant uses a different angle — problem-led, benefit-led, social-proof-led, curiosity-led, or urgency-led — so you can A/B test fundamentally different creative strategies rather than just swapping words.
Headline — up to 40 characters, shown below the creative in feed placements. Benefit-focused and specific: the headline confirms the promise made in the primary text and nudges the click.
CTA button — picked from Meta's official button options (Shop Now, Learn More, Sign Up, Get Offer, Book Now, Contact Us, Download, Watch More, Apply Now, Get Quote) based on your declared campaign goal. The CTA is the last friction point before the click; matching it to intent matters — a "Book Now" on an awareness campaign feels premature; a "Learn More" on a direct-response campaign leaves money on the table.
Input parameters
Product / Service name — the name as it should appear in copy. Keep it short enough to fit naturally inside 125 characters.
Description — what the product does and its key benefit or differentiator. Specificity drives quality: "project management software" produces generic output; "project management software that replaces three tools your team already uses" gives the model something to write to.
Target audience — who you're selling to, as precisely as possible. "Small business owners" works, but "e-commerce founders running a Shopify store under $1M/year revenue" gives the model enough context to write to a real person's pain points and vocabulary.
Campaign goal — the objective set in Meta Ads Manager (Conversions, Awareness, Traffic, Engagement, Lead Generation). This shapes CTA selection and how urgency and specificity are weighted across variants.
Tone — the voice that fits your brand. Professional suits B2B and finance. Casual suits consumer apps and DTC. Bold suits challenger brands. Playful suits products where fun is part of the value. Urgent suits time-limited offers.
Platform — Facebook, Instagram, or Both. Platform shapes hook style: Instagram skews more visual-native; Facebook tolerates slightly longer, context-heavy copy.
Model options
Three Qwen models are available, trading off speed against quality:
- Qwen Turbo — fastest output, best for rapid iteration when you need volume
- Qwen Plus — balanced speed and quality; the default and recommended starting point
- Qwen Max — highest quality reasoning; worth the extra time for final creative selection
How to use the results
Generate first, then A/B test. Meta's Creative Testing feature lets you run up to five variants against the same audience with a fixed budget split. The five variants from this tool are designed to be structurally different enough to produce meaningful test results — not just synonym swaps. Once one wins, run a second round with variations on the winning angle.
Copy any individual field with the copy icon next to it, or grab the full variant as formatted text to paste directly into Meta Ads Manager or a creative brief.